Digital Marketing Course Syllabus
Module 1: Introduction to Digital Marketing
- ➤ Overview of Digital Marketing
- ➤ Traditional vs Digital Marketing
- ➤ Market Research Basics
Module 2: Website Planning & Creation
- ➤ Domain, Hosting & CMS(WordPress Basics)
- ➤ Website Creation with HTML & CSS Creation
Module 3: Search Engine Optimization (SEO)
- ➤ On-Page SEO
- ➤ Off-Page SEO
- ➤ Technical SEO
- ➤ Keyword Research & Tools
SEO Training in Chennai
Learn SEO with practical strategies including keyword research, on-page, off-page, and technical SEO. Rank websites on Google and build a strong career in digital marketing.
Module 4: Search Engine Marketing (SEM)
- ➤ Google Ads Basics
- ➤ Campaign Creation
- ➤ Keyword Bidding
- ➤ Ad Copywriting
Module 5: Social Media Marketing (SMM)
- ➤ Facebook, Instagram, & LinkedIn Marketing
- ➤ Content Strategy, Social Media Calendar
- ➤ Paid Campaigns
- ➤ Basic Canva and Figma Poster Designing
- ➤ Basic Video Editing in Cap Cut / Davinci Resolve
PPC Training in Chennai
Master Google Ads and paid marketing strategies with real-time campaigns. Learn to generate leads, optimize ad performance, and maximize ROI effectively.
Module 6: Content Marketing
- ➤ Blog Writing
- ➤ Content Planning
- ➤ SEO Content Strategy
- ➤ Copywriting
Module 7: Email Marketing
- ➤ Email Marketing Introduction
- ➤ Email Campaign Setup and Design
Module 8: Analytics & Reporting
- ➤ Google Analytics (GA4) & Google Search Console (GSC)
- ➤ Tracking Metrics
- ➤ Conversion Tracking
- ➤ Performance Analysis
Module 9: Affiliate & Influencer Marketing
- ➤ Affiliate Basics
- ➤ Influencer Collaboration
- ➤ Campaign Planning
Module 10: GMB or GBP Creation and Optimization
- ➤ Introduction to GMB or GBP
- ➤ GMB or GBP Guidelines
- ➤ Profile Creation and Basic Optimization
- ➤ Posting in GMB
- ➤ Reviews optimization with keyword
Module 11: Freelancing & Career Guidance
- ➤ Portfolio Building
- ➤ Client Acquisition
- ➤ Interview Preparation
- ➤ Resume Building
Digital Marketing Training in Chennai
Learn complete digital marketing including SEO, PPC, social media, and analytics. Gain hands-on experience and become job-ready with in-demand marketing skills.
